AI in Action instead of Distraction: A Practical Guide for Recruiters
A panel with Tom Burkinshaw, John Bourke and Rebecca Hunter
The recruitment and staffing market is increasingly competitive – and with AI-driven making content generation easier than, standing out is no longer optional—it’s essential.
This panel brings together trailblazers in the recruitment marketing space to unpack how they are building distinctive brands, deepening client relationships, and cutting through the noise in 2026. From positioning and value proposition to content, candidate experience and client engagement strategies, you’ll gain practical insights into what is actually working right now. Discover how leading agencies are moving beyond transactional recruitment to become trusted talent partners, and what you can do to elevate your brand, win more business, and stay front of mind in a crowded market.
