Matt Jones is one of Australia's leading strategists and storytellers when it comes to the intersections of brand, business, leadership, experience, culture, technology, human behaviour and storytelling.
Matt has an eclectic background, combining economics, politics, brand experience and gin.
As one of three co-founders and the brand brains behind Four Pillars, Matt Jones connects the dots between brand and purpose theory and gritty business and delivery reality.
His storytelling is insightful, engaging, energising and (perhaps most important) highly relatable to all kinds of businesses.
Matt is obsessed with sport, food, photography, wine, film, travel, politics, fiction, architecture, technology, design, hotels, ideas, experiences, cinema, contemporary art, human behaviour, ideas and (yes) gin.
He works in, speaks about, and connects the dots, between all of the above areas and is a former panellist on The Gruen Transfer.
In December 2013, he was one of three founders to launch Four Pillars Gin, which quickly became the number-one-selling craft spirit in Australia. Four Pillars Gin is an overnight small business success story five years in the making. He is also the author of the book Lessons From Gin, a growth manual for 21st Century brands and businesses.
The Power of Storytelling
In this keynote, Four Pillars Gin co-founder and business storytelling expert Matt Jones will explore the power of relationships, storytelling and human connection in an ever more digital (and AI-powered) worked.
Matt believes we are all in the same business: people. And that our success will be anchored by our ability to tell stories, shape narratives and build relationships.
Matt will argue that stories and the language we use (not AI and large language models) will be the future of our industry.
