Martin is the CEO of JobAdder, with over 20 years experience launching and scaling tech businesses across the globe. Adept in fostering customer-centric cultures, Martin’s vision for JobAdder is to provide a recruitment platform centred on design-led usability, enhanced by e-learning and support and augmented by the transformative power of AI, making recruitment more efficient, intuitive, and ultimately more rewarding for recruiters, candidates, and hiring teams alike.
The Right Tech Sets You Up: How you use it sets you apart
AI and automation are now standard across recruitment. The real gap is no longer access to technology, but how effectively it is used.
In a market where demand is tightening and performance pressure is increasing, adding more tools is not the answer. In many cases, it’s the problem.
In this keynote, Martin Herbst, CEO of JobAdder, will outline three decisive shifts agencies need to make in 2026: what actually drives placements, what deserves investment, and what needs to stop.
Drawing on industry data and real-world insight, this session will challenge common assumptions around AI, tech stacks, and sourcing strategies, and show how leading agencies are simplifying their approach, improving adoption, and driving faster, more consistent outcomes.
Sponsored by JobAdder
