Edwin Smith has spent the last 15 years at the forefront of social media, leading strategies for the biggest TV shows in Australia — including Survivor, The Voice, I’m A Celebrity Get Me Out Of Here, Love Island and more.
Today, he runs The Social Sandwich, where he coaches businesses and brands how to harness the power of organic social media. Over the last 5 years, he’s worked with hundreds of brands, businesses, influencers and content creators, helping them craft practical, proven strategies that cut through the endless noise that is social media.
He loves a bright, loud party shirt and will try to make you laugh at least once.
The Social Media Trends That Will Define 2026 (And How You Can Use Them To Your Advantage)
In 2026, those who succeed won’t just be great at recruitment — they’ll be the ones building trust and visibility before a single conversation even begins.
Instagram has become one of the most powerful tools for personal branding, audience growth, and leads — yet most recruiters are still using it like it’s 2019.
In this session, Edwin Smith (The Social Sandwich) breaks down what’s actually working on Instagram right now, how the platform has evolved, and how you can use it to stand out, attract better candidates and clients, and turn attention into real business results.
Built on real experience growing his own business by consistently showing up on Instagram, this session is practical, honest, and designed to help you take action immediately.
